I don’t usually write this kind of newsletter.
Every week, I send you industry news, data, analysis, and opinion. That’s what this newsletter is for. But today I’m writing something different because the timing is right and I want to be direct with you about it.
I’m wrapping up long-term engagements with a few brands over the next 30 days. That opens up capacity I haven’t had in over a year. I’m taking on 3 new coliving brands to work with for the rest of 2026.
If you’ve been thinking about getting serious about your marketing, fixing your tech stack, or bringing in someone who’s actually done this before, this is the window.
What I Actually Do (And Have Done for 60+ Operators)
I’ll keep this simple. I’m not a consultant who gives you a PDF and disappears. I build things. I execute. I get in the trenches with your team and ship work that moves numbers. Here’s what that looks like in practice:
Growth Marketing
SEO, content strategy, paid acquisition, social media, email marketing, and conversion optimization. I’ve spent $2M+ on performance marketing across coliving brands. I know what works and what burns money.
For Casa Mia in Singapore, I built and executed the full digital marketing and SEO strategy that drove demand growth. For COHO in the UK, I delivered B2B and B2C marketing execution across SEO, paid ads, and content. For Fllat Coliving in the USA, I managed marketing strategy, SEO, and digital advertising for tenant acquisition.
I don’t just tell you what to do. I do it with you. Or for you. Depending on what you need.
Technology & Software
I’ve helped 5 coliving operators of different scales choose the right tech stack. Meaning, helping them select the right PMS from all existing solutions out there along with a combination of tools that works for them based on their business model and other needs.
I’ve also built 5+ custom PMS platforms for coliving operators. Not generic property management software. Purpose-built systems designed for how coliving actually works: room-level billing, community features, maintenance workflows, smart lock integrations, and resident lifecycle management.
For Harrington Housing in Canada, I built and delivered (with the help of a strategic IT partner, Noseberry Digitals) an end-to-end PMS from scratch. For Edge Living in Canada and Fllat in the US, I built custom platforms from PRD through to deployment.
Custom, conversion-focused websites. Not templates. Not WordPress themes with a coliving skin. I’m talking about purpose-built sites that rank, convert, and scale. I’ve built BookMyColiving (2,500+ SEO pages across 200+ cities) and the Everything Coliving platform (250+ pages, 14 tools) using modern stacks.
If your tech stack is held together with spreadsheets, WhatsApp groups, and prayer, I can help fix that.
Advisory & Strategy
Market entry strategy. Feasibility analysis. Investor pitch preparation. Operational audits. Business model design. I’ve had 500+ conversations with coliving stakeholders across 15+ nationalities. I know what works in London, what fails in Bangalore, and what investors in Dubai actually want to see.
For Cap Invest Group in the UAE, I conceptualized the business model and financials for coliving market entry. For the Coliving Calculator SaaS, I built the product from concept through development. For Aisha Comfortable Coliving in Canada, I consulted on conceptualizing the entire coliving platform from scratch.
The Track Record (Numbers, Not Promises)
60+ coliving operators and proptech companies worked with across 14+ countries
11+ years in the coliving industry. I started in 2015 in Bangalore.
$1M ARR bootstrapped at SimplyGuest (co-founded). 500+ tenants. 17 locations.
36,000+ newsletter subscribers built organically. No paid acquisition. Pure content.
$2M+ spent on performance marketing across coliving brands. I know what converts.
5+ custom PMS platforms built and deployed for operators.
254 blog posts on Everything Coliving. 14 free tools. The industry’s largest knowledge base.
Head of Marketing at Co-Liv, the global coliving association. Led marketing for the largest coliving conference in 2021.
Featured in 50+ publications including Forbes, BBC, Financial Express, Economic Times.
BookMyColiving.com built and launched. 200+ cities. 70+ countries. Forever free marketplace.
Brands I’ve Worked With
Some of the brands I have worked with are below, with a full portfolio.
Who This Is For
You’re a coliving operator with 10-500+ beds, and you know you should be growing faster, but you’re stuck on the how. Your occupancy should be higher. Your marketing should be working harder. Your tech should be saving you time, not costing it.
You’re a proptech company selling into coliving and you need someone who understands the buyer, the industry language, and the channels that actually reach operators.
You’re an investor or developer entering coliving and you need someone who can pressure-test your thesis, build your go-to-market, and connect you with the operational reality of this industry.
You’re launching a new coliving brand and you want to skip the 18 months of expensive mistakes that most new operators make. Strategy, brand, website, tech stack, and marketing plan. I can compress your timeline dramatically.
How This Works
Step 1: Book a call. 30 minutes. No pitch deck. No sales process. Just a conversation about where you are, where you want to be, and whether I can help you get there.
Step 2: I’ll tell you honestly whether we’re a fit. If I don’t think I can move the needle for you, I’ll say so. I’ll point you to the right resource or person instead. I’d rather keep my reputation than take your money.
Step 3: We agree on scope, timeline, and deliverables. Everything is specific. Everything is measurable. No vague “advisory retainer” where you wonder what you’re paying for.
Engagement models: Monthly retainer (most common), project-based (specific deliverable with a deadline), or advisory (ongoing strategic counsel with regular calls). Depends on what you need.
Why Now
I’m going to be direct. I only have capacity for 3 brands. That’s not artificial scarcity. That’s math. The work I do requires depth. I can’t do 15 things at once and do any of them well.
The brands I’m wrapping up with have been with me for 12-18 months. That kind of engagement produces real results because I get deep into the business, the market, and the team. But it also means when spots open up, they don’t stay open long.
If you’ve been reading this newsletter for a while and thinking “I should really talk to Mayank about our marketing” or “I need someone who gets coliving tech” or “We need strategic help but not from a generic consultant who doesn’t know our industry,” this is the moment.
Book the Call
Schedule a free 30-minute strategy call
Or if you prefer email: mayank@everythingcoliving.com
Or just reply to this email. I read every reply.
If you’re not in a position to work together right now but know someone who would benefit, forward this to them. That’s genuinely appreciated.
Talk soon,
Mayank Pokharna
Everything Coliving · BookMyColiving · LinkedIn · pokharnatalks.com
Everything Coliving’s mission is to positively impact the lives of 10 million people by helping them find better, more connected, and affordable places to live.
